Brand Halo Calculator
Quantify the marketing value of a physical store by calculating its equivalent media value and customer acquisition savings.
Model Inputs
Location Search
Search the Master Polygon Schedule database to pre-populate visibility & traffic baselines.
Traffic & Visibility
In-Store Funnel
Financial & Marketing Assumptions
Store Real Estate Costs
Equivalent Marketing Value
The equivalent online advertising value generated by the physical store's funnel stages.
Visibility Impressions
50,000,000
Media Value (CPM)
£400,000
Annual Store Visitors
1,000,000
Click Value (CPC)
£1,500,000
New Cust. Acquired
45,000
Acq. Value (CAC)
£2,250,000
Physical-to-Digital Funnel
How passing traffic converts into active digital value stages.
Total Annual Brand Halo Value
£4,150,000
(Sum of Awareness, Consideration, and Acquisition Values)
Rent Cost Offset
277%
Brand Halo acts as an additional "top-up" value. This store's brand equity offsets 277% of its annual operating/rent cost.